Bilingual brand love, designed for the communities Brident serves.
The challenge
Reaching the Hispanic communities Brident serves without translating an Anglo campaign word for word.
Our approach
We built I Love Brident from how these communities actually feel and decide. Bilingual brand love by design, not a last-minute localization.
The outcome
Brident gained a voice of its own in Spanish, built from inside the community instead of translated into it. Brand love stopped being an imported slogan.